Founded in 2006 in partnership with Showtime Networks Inc. (a CBS Corporation subsidiary), the firm initially promoted live MMA events broadcast on Showtime and Showtime PPV under the EliteXC promotional banner. CBS contracted with ProElite to show live events during its prime-time with the first airing scheduled for May 31, 2008
A focal point of ProElite’s live event promotions was Elite XC. Running its first show in 2007, it quickly became one of the most visible brands in mixed martial arts in the United States.